Targeting NetSuite users with AI Agents + Why NetSuite content. Sponsored Content across 9 campaigns reaching 341K impressions with a tightly segmented audience of IT decision-makers and ERP admins.
All pipeline was tracked end-to-end in HubSpot, filtered to Swift's JDE deal view. The numbers aren't projections , they're live CRM data showing total, weighted, open, and closed deal value generated directly from LinkedIn Ads activity.
Average deal size: $11,500. Weighted pipeline: $231.5K. Closed won so far: $64.95K at an average of $21.65K per deal.
Account-Based Marketing targeting JD Edwards user organizations. $979 in spend generated 40 conversions across 145K impressions, demonstrating that hyper-targeted ABM lists can drive efficient results even at small budgets.
Middle-of-funnel conversion campaigns for JD Edwards, NetSuite, and CIO lists. Four campaigns generating 59 conversions, with the NetSuite Groups campaign delivering 50 conversions at $7.62 CPL as the clear top performer.
Middle-of-funnel conversion campaigns for JD Edwards, NetSuite, and CIO lists. Four campaigns generating 59 conversions, with the NetSuite Groups campaign delivering 50 conversions at $7.62 CPL as the clear top performer.
Middle-of-funnel conversion campaigns for JD Edwards, NetSuite, and CIO lists. Four campaigns generating 59 conversions, with the NetSuite Groups campaign delivering 50 conversions at $7.62 CPL as the clear top performer.
Middle-of-funnel conversion campaigns for JD Edwards, NetSuite, and CIO lists. Four campaigns generating 59 conversions, with the NetSuite Groups campaign delivering 50 conversions at $7.62 CPL as the clear top performer.
Middle-of-funnel conversion campaigns for JD Edwards, NetSuite, and CIO lists. Four campaigns generating 59 conversions, with the NetSuite Groups campaign delivering 50 conversions at $7.62 CPL as the clear top performer.
Tight ABM lists on JDE and NetSuite companies drove CPCs well below category norms of $8–15. Targeting the right companies beat targeting large audiences.
02
Webinars Beat Lead Magnets
The SAP Webinar generated 340 conversions at $2.64 CPL — far outperforming any static lead magnet. High-value, time-bound offers create urgency and outperform PDFs.
03
Thought Leadership Built Intent
Engagement campaigns hit 1.93% CTR — 3–4x LinkedIn B2B average — before conversion offers ran to the same audiences. Warm traffic converts cheaper.
04
Retargeting Was the Highest ROI Layer
$219 spend, 55 conversions, $3.98 CPL, 0.81% CTR. The best efficiency numbers in the entire account came from re-engaging people who already knew Swift.
05
Full-Funnel Architecture
Awareness → Lead Magnet → Webinar → Retargeting running simultaneously created compounding returns rather than one-off spikes from isolated campaigns.
06
CRM Attribution Closed the Loop
HubSpot deal tracking tied every campaign to real dollar pipeline — making it possible to optimize toward revenue, not just conversion metrics.
